The rise of ecommerce and social media has created knowledge gaps at all levels of retail. The Retail Digital Marketing Level 5 course aims to introduce the learner to digital marketing terminology and concepts which are relevant within the retail sector.

Retail employee’s engagement with consumers is constantly evolving with the introduction of click and collect, online customer service, social media enquiries and online returns instore, to only mention a few. The Retail Digital Marketing courses aims to create Digital Ambassadors which are equipped with the knowledge to deal with customers effectively and efficiently. The course supports retailers’ cultural transformation to omni-channel retailing.

For the customer to have a seamless experience between in-store and online shopping, it is essential that everyone in the business understands key digital marketing terms, best practices and how they are effectively applied within modern day retailing.

Name of Awarding Body: Quality and Qualifications Ireland QQI

Title of Programme: Retail Digital Marketing

QQI Code: 5N1364

This programme is a QQI component (minor) award, certified at Level 5 on the national framework of qualifications – see  and is one of 8 components of major award 5M2105 – Retail Practice.

Main themes

  • Your Brand Online
  • Customer Service
  • Social Media
  • Facebook
  • Blogging
  • Video
  • Influence Marketing
  • Email Marketing
  • Search Engine Optimisation
  • Planning, Executing, Tracking and Analysing

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All the training is 50% funded

from the National Training Fund, through the Department of Education and Skills.

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