Main themes

  • Listening
  • Speaking
  • Reading
  • Writing
  • Non-verbal communication
  • Visual communication
  • Communication technology

In retailing, it is extremely important to have good communication skills. Not only is good verbal skills required, but also writing skills and non-verbal communication skills are essential.

The Retail Communications module highlights the importance of effective communication in the workplace and in everyday life. This module attempts to equip the employee with excellent communication skills so as to improve encounters with customers, colleagues, suppliers, distributors, media and any other body.

The module demonstrates how communication skills can be acquired and developed. These skills can be applied effectively for personal, professional and social development of the individual.

I’m finding the training I’m receiving at the moment very interesting and I’m looking forward to working hard to receiving my certificate. It’s a great opportunity to receive a recognized QQI level 5 qualification for the job I do every day. Getting training in the store and being able to do it 1-2 times a week helps and getting it from a fellow colleague keeps it at a one to one level. 

Ciara Bowles, Kilkenny Group, Cashel


Name of Awarding Body: Quality and Qualifications Ireland QQI

Title of Programme: Communications

QQI Code: 5N0690

This programme is a QQI component (minor) award, certified at Level 5 on the national framework of qualifications – see  and is one of 8 components of major award 5M2105 – Retail Practice.