Main themes

  • Personal selling techniques
  • The sales pitch
  • Support selling
  • Product knowledge
  • Customer relations
  • UP selling / cross selling
  • Closing the sale
  • Building customer loyalty
  • Handling payment
  • Post sale

Many retailers assume that when a customer enters their store it is because they want to purchase a product which they sell.

However, many customers may need assistance before making a purchase decision. They may require more information about the product, a product demonstration or even information on guarantees.

This requires the effective input from employees to ensure that they do everything possible to make a sale. The employee should be aware of the importance of providing the customer with the information they require, handling objections and closing the sale.

Customers may need assistance or require more information about your product before making a purchase.

Name of Awarding Body: Quality and Qualifications Ireland QQI

Title of Programme: Retail Selling

QQI Code: 5N1619

This programme is a QQI component (minor) award, certified at Level 5 on the national framework of qualifications – see  and is one of 8 components of major award 5M2105 – Retail Practice.