QQI LEVEL 7 | Duration: 4 Days

Certificate in Social Media Marketing

Developed and delivered by Letterkenny Institute of Technology (LYIT) in collaboration with Retail Ireland Skillnet.

Retail is amidst rapid and ongoing changes, many of which has been caused by social media. Retailers must upskill, so they can utilise social media and ensure their business benefits from it. Social media gives retailers a new, cost-effective and dynamic way of engaging with consumers. This course is designed in collaboration with the LYIT to advance learners understanding of online marketing, specifically in the area of social media marketing. The course looks at the different social media tools being used in the retail sector and gives practical insight into how it can be rolled out within an organisation. The experienced lecture applies theory and practice to enhance the learner’s ability to analyse and enhance social marketing practices within a retail context.

National Framework Level: QQI Level 7
Duration: 4 Days
Location: Nationwide Delivery Available
Price: €350

Upcoming Dates & Locations

Contact us today to book this course or find out more information.

Having successfully completed this Certificate the graduate will be able to:

  • Discuss the manner in which business have been impacted by social media
  • Examine the use of social media within the organisation
  • Explain how social customers may be profiled
  • Evaluate social media presences
  • Use social media techniques and tools
  • Elucidate the stages of a social media marketing calendar

This course is delivered over 4 days – 2 sets of 2-day training sessions.


Leaving Certificate (Minimum Five O6/H7 English or Irish O6/H7 Maths F2/O6/H7 or QQI/FET Level 5) OR equivalent qualification.

Candidates who do not meet the above entry requirements may be admitted to the programme on the grounds of mature years (0ver 23 by 1st January in the proposed year of entry), if they have attained appropriate experience, preferably in a business environment.

Duation: 4 days training delivered over 2 sets of 2 days

Location: Courses are available at various locations throughout Ireland.

National Framework Level: QQI Level 7

For more information about this course, please complete the form below

or contact the Retail Ireland Skillnet team directly at Tel: 074 9176853 or Email: info@retailirelandskillnet.com

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