FREE WORKSHOP

Customer Acquisition Acceleration Workshop - Tuesday 17th May 2022

Tuesday 17th May 2022 - Delivered Online via Zoom

What You Will Learn..

This workshop has been designed to help retailers leverage digital channels to grow their customer base. The event is hosted in collaboration with IAB Ireland. The 2-hour workshop is free to attend and recordings will be made available following the event.

During the 2-hour workshop, you will learn:

  • The digital savvy consumer – the latest research and insights to help you understand your consumer.
  • How to reach and connect with consumers / segmenting & targeting audiences, creating your own ads.
  • Working with influencers.
  • The importance of the first few seconds of a video ad and how it can significantly impact performance metrics – with research on eyegaze and other creative elements of Video ads.
  • How your business can prepare for the loss of 3rd party cookies – learn about contextual targeting and other cookieless solutions. 

Speakers Include:

  • Meabh Connellan, Senior Director, Digital Strategy, Spark Foundry - Hear the latest research from Core on consumer confidence and sentiment.Insights into connecting with the digital savvy consumer. Working with influencers to make connections and grow your customer base

  • Clodagh Heskin, Senior Strategic Account Manager, Meta - Learn how to connect with and reach more consumer, best practice in segmenting and targeting customers and tips on creating ads in learning mode and understanding FB Business Manager

  • Amy Owens, Industry Manager, Google - Harness the power of your own first party data in customer acquisition. Google insights and actionable takeaways to help you reach more customers

  • Johan Slattery, Snr. Manager Ireland & UK, Quantcast - Prepare for the loss of 3rd party cookies. Learn about contextual targeting and other cookieless solutions to help you reach more customers

  • Lavina Gallagher, Director, Client Success, VidMob - Understand the importance of the first few seconds of a video ad and how it can significantly impact performance metrics. Uncover how small creative details, like a model’s eye gaze, are either helping or hindering your ad performance with insights from VidMob’s Eye Gaze study

About IAB Ireland

IAB Ireland is the trade association for the Irish online advertising industry. As a not-for-profit organisation IAB Ireland works with members to ensure marketers can identify the best role for online in building their businesses. IAB Ireland is licensed by IAB US and is a member of the IAB Europe network. The IAB network is focused on 3 key work streams: authoritative research, educational/training events and promotion of industry-wide best practice.

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