Digital Advertising for Retailers Workshop Recording (May 2021)
This workshop has been designed specifically with retailers in mind. It will provide an overview of the latest digital opportunities and innovations and their role in respect of eCommerce, digital marketing, and customer experience.
Presentation content is tailored to the retail sector using relevant case studies and provide practical actionable learnings for Irish retailers.
All presentations will incorporate
- A practical understanding of the digital format, best practises, and key performance indicators for success.
- An understanding of the top strengths of each format to drive eCommerce and to enhance customer experience.
- Advice on digital campaign implementation skills to ensure retailers maximise return on investment across different digital activities. Through the use of retail campaign case studies, attendees will be introduced to low-cost opportunities and strategies to improve return-on-investment.
Key Outcomes for Retailers
- A practical understanding of digital formats, best practices, and key performance indicators for success.
- An understanding of the top strengths of each format to drive eCommerce and to enhance customer experience.
- Advice on digital campaign implementation skills to ensure retailers maximise return on investment across different digital activities. Through the use of retail campaign case studies, attendees will be introduced to low-cost opportunities and strategies to improve return-on-investment.
- The presenters are experts on each of the digital formats sharing learnings and insights from the IAB member base and the IAB global network.
For more information please get in touch with the team at Retail Ireland Skillnet on 074 9176853, email info@retailirelandskillnet.com or fill out the query form below.
Delivered in partnership with IAB Ireland
IAB Ireland is the trade association for the Irish online advertising industry. As a not-for-profit organisation IAB Ireland works with members to ensure marketers can identify the best role for online in building their businesses. IAB Ireland is licensed by IAB US and is a member of the IAB Europe network. The IAB network is focused on 3 key work streams: authoritative research, educational/training events and promotion of industry-wide best practice.
- Category: Digital Skills
- Delivered on our Learning Management System
- Request Access to Recording
- Free to watch back recording
- Retail Ireland Certificate
- Main Themes
- SEARCH: Learn how search can maximise traffic to your business and boost your ranking in your retail segment: Issy Chappel, Agency Development Manager, Ireland, Google Customer Solutions
- DISPLAY: Boost awareness and visibility of your online retail offering with targeted Display advertising: Doug Farrell, Group Head of Digital Strategy, DMG Media Ireland
- DIGITAL AUDIO: Learn about the latest digital advertising opportunity matching the impact of radio with the data and targeting of digital to localise your retail offerings: Rob Timony, Business Director, Audio XI
- VIDEO: Understand how video builds retail brands, helps to personalise your retail experience, showcase new products, share your staff expertise: Mark Corrigan, Commercial Director, Packed House
- CONTENT/NATIVE: Gain deeper engagement with online customers, engender trust in your retail business and build loyalty through content marketing. Mark Whyte, Director of Brand Partnerships, Reach plc
- SOCIAL: Create a compelling customer journey, sell through social channels, amplify your customer service online: Meabh Connellan, Strategy Director, Dentsu Ireland
- Duration
Self-paced eLearning approx X minutes
- Course Delivery
100% online
- Qualification
Certified by Retail Ireland Skillnet
