If you missed the event, don't worry you can watch the speakers presenations

Digital Advertising FREE Workshop for Retailers - 25th May 2021 - Request to Watch Back

What You Will Learn..

This workshop has been designed specifically with retailers in mind. It will provide an overview of the latest digital opportunities and innovations and their role in respect of eCommerce, digital marketing, and customer experience.

Presentation content is tailored to the retail sector using relevant case studies and provide practical actionable learnings for Irish retailers.

Event Schedule

  • SEARCH: Learn how search can maximise traffic to your business and boost your ranking in your retail segment: Issy Chappel, Agency Development Manager, Ireland, Google Customer Solutions
  • DISPLAY: Boost awareness and visibility of your online retail offering with targeted Display advertising: Doug Farrell, Group Head of Digital Strategy, DMG Media Ireland
  • DIGITAL AUDIO: Learn about the latest digital advertising opportunity matching the impact of radio with the data and targeting of digital to localise your retail offerings: Rob Timony, Business Director, Audio XI
  • VIDEO: Understand how video builds retail brands, helps to personalise your retail experience, showcase new products, share your staff expertise: Mark Corrigan, Commercial Director, Packed House
  • CONTENT/NATIVE: Gain deeper engagement with online customers, engender trust in your retail business and build loyalty through content marketing. Mark Whyte, Director of Brand Partnerships, Reach plc
  • SOCIAL: Create a compelling customer journey, sell through social channels, amplify your customer service online: Meabh Connellan, Strategy Director, Dentsu Ireland

COVID-19 restrictions have fast tracked the fundamental role of digital for business sustainability, this is particularly evident in the dramatic growth of eCommerce in the Retail sector.

The move to online shopping is a trend evident in the Irish market in 2020, with *89% of adults visiting an online retailer and *78% of Irish adults who made an online purchase on any digital device.

 A further example of this rapid acceleration can be seen from the growth of the UK online retail market which is estimated to have achieved an increase associated with 9-year’s of growth in just 3 months post lockdown in 2020.**

With your customers spending more time online and growing their online purchasing spend, it is essential for all Irish retailers to upskill in respect of digital advertising and marketing opportunities. This two-hour workshop will help you understand different digital strategies which can be used to engage with customers online, grow your customer base, and build customer loyalty, and help future proof your business model.

* Digital 2021 Ireland – We are Social and Hootsuite
**Daniel Knapp, Economist and Media/Advertising Analyst, IAB Europe
  1. A practical understanding of the digital format, best practises, and key performance indicators for success.
  2. An understanding of the top strengths of each format to drive eCommerce and to enhance customer experience.
  3. Advice on digital campaign implementation skills to ensure retailers maximise return on investment across different digital activities. Through the use of retail campaign case studies, attendees will be introduced to low-cost opportunities and strategies to improve return-on-investment.
  1. A practical understanding of digital formats, best practices, and key performance indicators for success.
  2. An understanding of the top strengths of each format to drive eCommerce and to enhance customer experience.
  3. Advice on digital campaign implementation skills to ensure retailers maximise return on investment across different digital activities. Through the use of retail campaign case studies, attendees will be introduced to low-cost opportunities and strategies to improve return-on-investment.

The presenters are experts on each of the digital formats sharing learnings and insights from the IAB member base and the IAB global network.

About IAB Ireland

IAB Ireland is the trade association for the Irish online advertising industry. As a not-for-profit organisation IAB Ireland works with members to ensure marketers can identify the best role for online in building their businesses. IAB Ireland is licensed by IAB US and is a member of the IAB Europe network. The IAB network is focused on 3 key work streams: authoritative research, educational/training events and promotion of industry-wide best practice.

If you would like to watch back the recordings, complete the form and we will be in touch shortly with a link to watch back the recordings on our Learning Management System. You will also have access to the speakers presentations.

or contact the Retail Ireland Skillnet team directly at Tel: 074 9176853 or Email: info@retailirelandskillnet.com

You can select multiple options below

Retail Ireland Skillnet would love to send you marketing information on courses, exclusive offers and the latest information by email, SMS, phone and other electronic means. Please let us know if you would like us to contact you or not, by selecting all or any of the options below:

Your details will only be used by Retail Ireland and will not be shared with any other third party. You will have the right to change your preferences or unsubscribe at any time. See our Privacy Policy for more.

TOP