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Retail Digital Strategies for Black Friday and Christmas 2021

Wednesday 13th October at 10am | FREE to Register

What You Will Learn..

This workshop has been designed to help retailers capitalise on digital opportunities available to their business over the Black Friday and Christmas period. The workshop which will be delivered free with talks from some of the leading minds in digital advertising and retail.

When:Wednesday 13th October from 10am – 12pm
Where: Delivered via Zoom
Cost: FREE to Register
Who: This event has been developed in collaboration with IAB Ireland.

During the 2-hour workshop, you will learn:

  • How to optimise your search and social strategies, with presentations from Google, Facebook, and TikTok.
  • How consumers accelerated move to digital during the pandemic is set to continue and how to leverage this opportunity.
  • How to develop your digital strategy now for Christmas 2021, including how to grow customer engagement and sales over Black Friday/Cyber Monday.
  • Digital advertising opportunities from local publishers which can help you drive sales. 

Confirmed Schedule:

  • Richard Colwell, CEO, Red C Research - Richard will share the latest Red C Research which has tracked the accelerated move to digital during the pandemic, in particular the move to online shopping.  He will translate these insights into tips and actions for your retail brand for Christmas 2021, and beyond.
  • Scott Field, Head of Commerce, UK & Ireland, Facebook - Scott’s presentation is titled “Discovery Commerce for Retailers” and he will explain how to effectively acquire, retain and grow customers this holiday season using Facebook platforms, tools, data and insight.
  • Lauren Walsh, Industry Manager, Google - Lauren will share Google’s unique insights into Consumer Behaviour, in particular those seen in the Christmas and Black Friday 2020 season.  She will share a case study illustrating how an Irish advertiser utilised google insights and best practices across Search and Youtube to engage with Irish Consumers.
  • Gillian Hughes, Head of SMB Account Management, EMEA, Tiktok - Gillian will share the best opportunities for retail on TikTok, including how you can build brand awareness and affinity with your customers in creative and authentic ways.
  • Meabh Connellan, Group Strategy Director, Dentsu Ireland - TBC
  • Easons-Leading Irish retailer Easons will share their experiences online.

About IAB Ireland

IAB Ireland is the trade association for the Irish online advertising industry. As a not-for-profit organisation IAB Ireland works with members to ensure marketers can identify the best role for online in building their businesses. IAB Ireland is licensed by IAB US and is a member of the IAB Europe network. The IAB network is focused on 3 key work streams: authoritative research, educational/training events and promotion of industry-wide best practice.